The concept of HEART FRED started as a free, life-neutral memorial event on Halloween, after the inititle of artist Bjørg Thorhallsdottir who became a widow at the age of 30. Björg wished her two-year-old son, Tolli, to be with and remember his father in delight on All Saints.
The purpose of the event is to make it easier to talk about death and the painful, cheer the good memories of those we have lost, process the sorrow, and celebrate the love and the joy of life, and take better care of ourselves and each other.
The first year 500 was the Yellow house in Asker. Next year over 1000 to heartfred in Løkkehaven in Sandvika. In 2009 and 2010, it was according to several media outlets around 3500 people who overcame the heart peace in Sandvika. In addition, HEART PEACE was held in Kvinnherad, Fredrikstad and Stokkøya.